Discover the Italian excellence: Borsalino handmade hats

The Borsalino hat has been produced by hand since 1857, yet it is just as timeless today as it was over a century ago. Discover how these iconic Italian felt hats are made today in a captivating video that takes you behind the scenes and into the company's manufactory near Alessandria.

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When Giuseppe Borsalino opened a small workshop in 1857, he had no idea that his surname would one day be synonymous with the iconic accessory. Today, Borsalino's unmistakable style represents the finest of Italian craftsmanship and tradition, proudly sporting the "Made in Italy" tag.

 

The Borsalino hat has withstood fashion's ultimate test of time, thanks in part to international cinema stars of yesteryear, including Humphrey Bogart, Alain Delon, and Jean-Paul Belmondo, who popularized them. This, then, cemented Borsalino's iconic status for future celebrities. Yet, it's the meticulous processes that go into sourcing raw materials and creating their haute couture hats that truly distinguish Borsalino as timeless.

 

Today's Borsalino pieces are produced in the company manufactory near Alessandria—it's not a "factory," given that all the work there is done by hand or with hand-guided machines. The process is slow and steady, as it requires seven weeks and more than 50 manual steps to make one Borsalino hat.

 

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Now, you're invited to peek behind the curtain of the Borsalino manufactory with a captivating video showcasing the artisanal craftsmanship and tradition of the Borsalino hat. You'll marvel at the rigorous production sequence in which humans and machines work in sync like a concert orchestra, using a large hand-operated wheel to mix, press, and moisten superior quality hair and fur. This step-by-step process results in their prized felt. From there, the shaping and finishing touches are put on by Jerry "The Hatter," who's been giving each and every Borsalino hat its distinctive shape for more than 30 years using a special machine from the late 19th century.

 

This virtual trip back in time highlighting the artisans behind the Italian excellence of Borsalino felt hats is sure to inspire your own creativity and fuel your entrepreneurial drive.